![]() ![]() “In a poll of 2,055 moviegoers in the U.S., a plurality of respondents (36%) said they often sought out a film’s runtime before deciding to see it, while 16% said they always did, according to the polling. ![]() Per a recent study conducted by The Los Angeles Times: More than half of viewers check a movie’s runtime before buying a ticket. ![]() Shopping for the holidays? Click this link to check out Metaflix’s 44 BEST GIFTS FOR MOVIE LOVERS: However, many of the tentpole flicks hitting cinemas have also been eclipsing the standard two hour mark, which can hurt ticket sales since long runtimes often turn viewers off from paying the price of admission. ![]() Hollywood is pulling out all the stops to ensure our butts get back into theater seats.
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